Ten years ago, the idea of George was born. Now, more than eight million people in 6 countries organize the second most important thing in their lives with a little help from George: their finances.
They are the People of George.
The photo and video project ‘People of George’ centers around exactly these users. It tells the unique and inspiring stories of a generation in Central and Eastern Europe for whom banking has a name. Our stories document their lifestyle and distinct personalities in a captivating visual way.
This diverse community of proud and independent forward thinkers across the “George region” form their own identity and shape their own future.
George is with them.