New advertising campaign focuses on trendsetting businesses

Business-owners as visionaries

Jung von Matt DONAU is the creative mind behind the campaign, which focuses on 10 local businesses. Their owners demonstrate bravery not only with their business ideas, but also in the campaign itself, by jointly performing a hit song – a re-interpretation of Ozzy Osbourne’s classic Dreamer.

‘Calling business-owners dreamers initially took quite some convincing. But dreamers are visionaries who create new things. And it was precisely this concept of “rethinking” that shone through for all the businesses we visited during the shoot’, says Gerd Schulte-Doeinghaus, creative director at Jung von Matt DONAU.

360-degree campaign

The campaign was carried out under the strictest of covid measures to facilitate the 8-day Austria-wide shoot. All kinds of assets were created for a 360-degree campaign (TV, out of home, print, digital, online, social media, PR). The hashtag #glaubandich (‘believe in yourself’) will once again be supplemented with the future-oriented #glaubanmorgen (‘believe in tomorrow’).

Credits:
Client: Erste Bank und Sparkasse
Advertising agency: Jung von Matt DONAU
Production: Kaiserschnitt Film
Stage direction: Shootingmonkeys
Photographer: Jork Weismann Recording studio: Blautöne
Music production: Mcasso Media agency: Wavemaker

Campaign viewing link:
TV spot Website
link to the campaign