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3.12.2019


New Erste Group Christmas advert goes viral

Hanna BumbleBee

Building on the success of its Henry the Hedgehog spot in 2018 (which generated over 150 million views), Erste Group has launched a new Christmas advert that the Vienna-based banking group is targeting through media channels in 11 countries in the CEE region and making available to a global audience through social media. The new advert, which revolves around Erste’s group-wide guiding principle of #believeinyourself, has already generated nearly 3 million views since being posted this Sunday.

Building on the success of its Henry the Hedgehog spot in 2018 (which generated over 150 million views), Erste Group has launched a new Christmas advert that the Vienna-based banking group is targeting through media channels in 11 countries in the CEE region and making available to a global audience through social media. The new advert, which revolves around Erste’s group-wide guiding principle of #believeinyourself, has already generated nearly 3 million views since being posted this Sunday.

Hanna BumbleBee

Credits for #HannaBumblebee

Client: Erste Group Bank AG

Head of Group Brand Management: Martin Radjaby-Rasset
Group Brand Management: Daniel Ratzenböck, Juraj Flimel

Agency: Jung von Matt/DONAU
CD: Andreas Putz, Mike Nagy
Copywriter: Karin Uebelbacher, Eva Zefferer, Andreas Putz
Art Director: Mike Nagy, Eva Zefferer, Karin Uebelbacher
Account Director: Benedikt Nussbaumer, Katharina Höller

Production: Passion Animation Studios (UK)
Directors: Kyra Buschor & Constantin Paeplow
Animation Director: Ferran Casas, Kyra Buschor & Constantin Paeplow
Executive Producer: Debbie Crosscup
Head of Production: Mike Turoff
Producer: Anna Cunnington
CG Coordinator: Suzanne Forward
Head of CG: Jason Nicholas
VFX Supervisor: Dave Walker
CG Supervisor: Stuart Hall

Music: Mcasso Productions (UK)
Title: “Another Way”
Composer: Richard Atkinson
Lyrics: Andreas Putz
Sound Design: Tom Martin
Producer: Tom Martin
Vocalist: Chanele McGuinness
Performers: Tender Trees ft. Chanele

Media Agency: Wavemaker, Sabine Binder-Wessely

Social Media Agency: Mediabrothers, Stephan Götz

Spot – video distribution channels

Facebook: https://www.facebook.com/erstebank.sparkasse/videos/976094292752866/
YouTube: https://www.youtube.com/watch?v=HEVimVj5K9U
Twitter: https://twitter.com/ErsteGroup/status/1201033186135818241

Music – distribution channels (Spotify, Apple Music, YouTube, Google Play Music, Amazon Music, iTunes)
https://ampl.ink/W4Lq2